Anglepoise, Abandon Darkness

A manifesto film setting out a new goal for Anglepoise written by Sir John and animated by A+C studios in stop motion using original Anglepoise lamps. 


Feed Our Future - United Nations World Food Programme 2019

For the second year running The Garage Soho have collaborated with WFP, SAWA cinema organisation and Somesuch to create a cinema first advert inspired by what we loose every time we loose a child to hunger. 


Simba - Made for Peace

Under Sir John's Creative Direction Simba worked with BBH to create this piece elevating mattresses beyond what they are and into the benefits of having a great one like Simba. Made for Peace.


Taylor & Hart - 'Are you wearing someone else's engagement ring?'

Written by Sir John this provocative poster campaign went live in London in 17 different locations on the underground. 

The copy led poster asks us to question why we have gone from storytelling with jewellery to buying off the shelf. Why would we buy such precious pieces of jewellery based on fashion or a jewellers style if we can have one unique to ourselves and relationships just as easily?


Dabbl - Karl Marx

Written by Sir John this 50 second ad for Dabbl takes the infamous Karl Marx as an ambassador for the 'redistribution of wealth'. Through the Dabbl app 'the workers not just the bourgeois' can invest in the world around them. 'Workers of the world unite. And have a Dabbl!'


Feed Our Future - The United Nations World Food Programme

The United Nation's World Food Programme releases at the beginning of the General Assembly 2018 it's first advertisement encouraging use of it's innovative and easy hunger fighting tool; the ShareTheMeal app.  

Sir John Hegarty supported by his team at The Garage wrote and creatively directed this cinema first campaign that will go live in over 30 countries across the world. 


Camden Town Brewery - Raise Hells

In order to build brand awareness and brand love, we created a TV and online campaign for CTB.

The Raise Hells campaign is inspired by CTB’s roots and it’s “Open to all” spirit. “Raise Hells” is a call for everyone to toast the spirit of Camden.

We helped facilitate a media deal with ITV’s Business for All scheme which delivered exceptional visibility within a start-up budget.


Simba - For grown ups

We worked with Simba on a brand strategy to differentiate them in an increasingly competitive mattress market. We communicated this through a series of ads which focused on Simba’s unique technology.

The films were released on TV and online.


The Drop Rebrand

The Garage led The Drop through the brand strategy process to create a complete brand vision that translates through into brand personality and comms plan. This strategy forms the basis of the creative brand idea penned by Sir John himself - 'The Drop, Suits that work.' 

With talented designer George Lewin The Garage directed the creative design process working towards a new logo and vibrant look and feel that visualises the nature of the innovate suit brand.



We worked with the Whalar management team to verbalise their brand positioning. This enabled clear messaging to investors, customers and staff from the outset.

The resulting insight from the work is that Whalar are “Liberating the Creative Voice”.